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The Benefits of Using Conversational AI in Customer Service

Artificial intelligence is becoming a part of everyday life for more and more people. In addition to streaming platforms and after-sales services, the main point of contact for many people with their preferred brands is handled by AI. 

This familiarity with technology, combined with people’s desire to have immediate resolutions and more control of the process, makes conversational AI a vital component of the customer service process. 

Here’s how you can benefit from conversational AI:

1. You Will Be Able to Communicate with Your Customers 24/7

This is a massive advantage over competitors that only provide their service during business hours. If a client has a problem, they can talk to you at any hour of the day and get an answer. Your company can also talk to your customer when they need you, instead of when they are available.

2. You Will Be Able to Solve Problems More Efficiently

By communicating with your customers with your voice instead of a keyboard, you will solve problems much faster. Your customer will have the option to have a text-based chat or a phone call. If they are not happy with the answer they receive, they can express their anger and get a verbal response that’s more personalized.

3. You Will Save Money

Conversational AI uses artificial intelligence and machine learning to provide an excellent service for your customers. Unlike human call center agents, your customers will not have to wait for a person to take the call or for a human to do research. It will understand their requirements in real-time, which can save you a lot of money.

4. You Will Get Better Customer Retention

If you can provide a better service and solve your customers’ problems faster, they will be more satisfied with your business. Your business will get more repeat customers, and they will also recommend your company to their friends and family members.

5. You Will Be Able to Offer Live Help

The most significant advantage of having a conversational AI system is that you will offer live help to your customers, no matter when they need it. This shows your customers a more personalized and personal experience, as they will feel that they are talking to a natural person. 

This is also a key component in making customers feel that they have more control over the process, which will, in turn, make them more likely to return to you for their needs.

6. You Will Be Able to Focus on Other Tasks

If a customer has an issue, they can talk to the AI assistant and solve it. Your employees will no longer have to deal with common customer problems and focus on other tasks.

7. You Will Gain Access to a Large Database of Data

You will gather data on customers and provide more personalized service. The more data you have, the better you can cater to your customers’ needs. 

For example, if you are an online retailer and you recognize that a new customer wants to buy a pair of rain boots, you can choose from a selection of rain boots. You could also offer them a discount or free shipping on their first purchase.


By using conversational AI in your customer service, you will be able to reach out to your customers quickly and handle most of their queries at any time of the day. It will help you solve problems faster and help you offer a better customer experience, increasing your customer retention rate.

Creative Business Labs is a technology consulting and system development firm with decades of experience and high-level subject matter experts. We are passionate about enabling our clients to transform their business through innovative technology solutions that streamline workflows, support real-time data analytics, automate manual processes, and ensure the highest degree of customer and employee user experiences. If you need a conversational AI for customer support, we’ve got you covered. Get in touch with us today!