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5 Benefits the CI/CD Strategy Can Bring to Your Business

Every business wants to find strategies that would be able to optimize the software that they utilize. The dynamics of the CI/CD software development practice is able to do that and more, with your employees reaping the benefits and the business continuing to grow.

If you’re unaware of what CI/CD is, it stands for continuous integration and continuous delivery. Continuous integration’s core is on coding and software development, the principles of continuous delivery focus more on production and distribution. Although these two may have their own separate principles, they’re both just the same part of the process.

Thus, bringing the two together under one strategy greatly improves your business’s quality control at the end of the day. You get to create wonderful applications that give off the best digital experience while deploying them to the interested end-users.

If you’re curious about the specific impact that the CI/CD strategy would have on your business as a whole, continue reading this rundown.

1) Market Quicker

The CI/CD strategy can make the development and deployment process the best it can be. Putting out quality applications at a quick rate can seem surreal, but it’s surely attainable with the right team and a working code.

Your business is almost guaranteed to offer products pretty quickly to the market when carrying out this strategy. Having a wide selection of apps to launch and provide can make it easier to promote as users won’t have to wait for anything new.

2) Pander to Consumers

Many businesses have always put the customer first when it comes to creating and delivering any product, including digital apps. However, using CI/CD gives software developers so much more flexibility throughout the process.

By pushing out the applications that the consumers need and want, it would be much more attractive to them. Gathering customer feedback and reviews on how to improve the product or what kind they desire could be attained earlier if the launches were made beforehand as well.

3) Attain Cost-Efficiency

The CI/CD strategy helps you cut down on any issues in the app development stage and launches. Dodge any financial setbacks from having to refine the digital products you make as they’re already well-done. Along with that, you could increase profits due to the earlier points of how you can market faster and appeal to customers even better.

4) Create Better Time Efficiency

If you’ve never had real-time visibility into your app development process, the CI/CD strategy would be able to provide just that. Fast-track the steps and improvements without sacrificing the quality, thanks to continuous integration. Learning the status and drawbacks can lead to better time management and, as a result, time efficiency.

5) Improve App Development

As heavily implied in previous points, CI/CD assists the most when it comes to app creation and development. As this is usually the most crucial step in a business’s own development, it’s important to ensure that the quality is up to par. Focusing on this minimizes the risks of failures in the long run.


Understanding the advantages of the CI/CD strategy can be rather enticing. At the end of the day, both continuous integration and continuous delivery have to be at their best to reach and go beyond the standards expected of your business.

Looking for software consulting services? Creative Business Labs, a technology consulting and system development firm, can easily help you with the CI side of the CI/CD strategy and improve the digital experience for everyone involved. Contact us today!